The COVID19 Pandemic has shown clearly that UK education was not ready for an event of this magnitude – now is the time to look forward and use this as the turning point for the overhaul of learning delivery and eventually content.

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Market Predictions: EdTech and Smart Classrooms (2020)

August 31, 2020

The adoption of EdTech solutions has seen a strong increase in 2020, mainly due to the COVID-19 pandemic. As schools and universities have been required to boost their digital transformation, the result was an increase of eLearning in academic setups significance. But what does the future hold for EdTech and smart classrooms?

The adoption of EdTech solutions has seen a strong increase in 2020, mainly due to the COVID-19 pandemic. As schools and universities have been required to boost their digital transformation, the result was an increase of eLearning in academic setups significance. But what does the future hold for EdTech and smart classrooms?

Our 2020 market predictions cover the digital trends, the investments that are yet to be made, and the main drivers that are pushing adoption.

Digital transformation and EdTech proliferation

Although the global economy is projected to continue its decline until 2021 due to the COVID-19 pandemic, the market is predicted to restore its growth after 2021 and a positive economic development is foreseen until 2025.

The main drivers for the proliferation of EdTech and smart classroom solutions have been the rise in numbers of connected devices in the education sector, the adoption of eLearning solutions and the growing use of Artificial Intelligence and Machine Learning in smart learning.

As a side effect, these factors for growth have also brought an increase in cyberattacks on educational institutions and enterprises and the need to raise data security and privacy.

EdTech startups on the rise all over the world

British companies are at the forefront of a digital transformation revolution that is quickly changing the way children learn. The UK EdTech sector is set to reach £3.4bn by 2021, according to The Telegraph

According to research from Beauhurst, EdTech company investments registered a steady growth from just £9.9m in 2013 to £66.9m in 2017 and soaring to £90.9m in 2018. The UK EdTech sector is booming and should continue to do so, strongly encouraged also by COVID-19 pandemic restrictions for schools.

The growth trend extends to the global EdTech market, with current forecasts standing at £128bn by next year, up from £45bn in 2015.

While the US and China still dominate the field in terms of EdTech research and development, UK, France, Germany and other European nations are cementing their position as worthy competitors on the international stage.

Much like with many other sectors, the overwhelming majority of EdTech enterprises are located in the United States, which accounts for 1,385 or 43% of all EdTech company headquarters. The country’s population size, large economy, and tech and innovation hubs such as Silicon Valley are likely to contribute to its success. 

The remaining countries with the most EdTech startups include India (327), Brazil (275) and the United Kingdom (245) with China (101) wrapping up the top 5 list.

What drives the EdTech sector?

Online privacy, safety and data security as well as complying with GDPR regulations have become a top concern for educational institutions. Information children are exposed to via eLearning and the danger of cyberbullying are issues that will be at the forefront of EdTech during the digital transformation process.

2020 gave innovative digital technology the chance to become an increasingly integral part of the classroom. The use of smartboards by teachers to communicate tasks, tablets used by children to complete home assignments, quizzes or math challenges have become standard. Artificial Intelligence has gained ground in improving the way children are evaluated, allowing teachers to give more accurate assessments of children’s performance.

Technology and apps also manage to make learning more fun for children and give them instant gratification in quickly learning how to use them. Information is readily available for what is now a tech generation. Digital literacy and learning coding skills have become the norm and are as essential as any classical subject in the school curricula. 

One challenge comes in introducing such technology in the classrooms for all children and transforming the learning process at a global scale while keeping inequality at the lowest possible levels. Institutions in the education system operate on extremely long buying cycles and usually utilise multiple sales channels in their procurement strategy. This makes access to tech harder to equalise between schools.

The new restrictions that have been imposed on the education system have generated  a strong necessity for education specific digital agencies. Dedicated actors that can handle the digital needs of schools and universities, listen to educators and help procure and implement digital technology. 

Kidduu encourages schools to look forward to the future and enhance their online educational experience by providing excellent digital bespoke solutions.

Creating innovative websites with modern and non conformist design will help schools have a unique approach to their audience, facilitate learning and boost communication among school communities. 

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